Vinamor Wine Aerator
NO DEAL
EPISODE SUMMARY
🕓 Air Date: March 16, 2012
Asking For:
$75,000 for 30%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Vinamor is a wine aerator designed to enhance the flavor of wine by exposing it to air as it's poured, promising to revolutionize wine serving globally.
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Background Story
Vinamor was founded by Gary DeJohn, who was tired of the traditional wine decanting process and wanted to create a solution that could aerate wine quickly and effectively. Working in the restaurant industry, he noticed customers’ dissatisfaction with harsh tannins and acidity in red wine. This sparked the idea for Vinamor, which aims to simplify the wine-serving process for both consumers and restaurants.
The Product
Vinamor is a wine aerator that sits atop any wine glass, allowing the wine to be poured through it. As the wine passes through the strainer and over the ball, it is exposed to more air, maximizing surface area and facilitating aeration.
This process enhances the wine’s flavor and reduces the need for traditional decanting, which can take up to an hour. Vinamor’s design also includes a measurement feature, allowing restaurants to pour precise servings and minimize overpouring costs. It can be purchased online or through retailers for $40, with a production cost of $20.
How It Went
The company’s position before Shark Tank
Vinamor has sold approximately 1,000 units directly to consumers. While the product has gained some traction, sales are not substantial. Gary DeJohn’s background in the restaurant industry has provided insights into potential markets, with plans to target restaurants, households, and liquor stores. However, the product’s high cost may hinder widespread adoption. Vinamor currently lacks significant partnerships or wholesalers. Funding is primarily sought through investment, with $75,000 requested during the pitch.
The Negotiations:
Despite recognizing the potential market for the product, none of the Sharks were convinced to invest in Vinamor. Concerns were raised about the product’s uniqueness and high cost, with suggestions to explore licensing opportunities. Ultimately, Gary DeJohn did not secure a deal, with Sharks citing reasons such as lack of expertise in the wine industry, limited market appeal, and personal preferences. Despite the rejection, DeJohn remained confident in Vinamor’s potential success and vowed to prove the Sharks wrong with future profitability.
