The Chub Rub Patch – Anti-Chafe Patch
NO DEAL
EPISODE SUMMARY
🕓 Air Date: February 17, 2023
Asking For:
$200,000 for 30%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
The Chub Rub Patch is a thin, lightweight patch designed to prevent chafing and skin irritation between the thighs.
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Background Story
Brittany Lammon, the founder of Chub Rub Patch, hails from Fort Lauderdale, Florida. She works as a makeup artist and hair stylist for WWE (World Wrestling Entertainment), where she noticed the need for a product to address the issue of thigh chafing, primarily among athletes with thicker thighs. Her background in the world of wrestling and entertainment led her to create the Chub Rub Patch, a solution that is simple, effective, and long-lasting compared to traditional remedies like creams, powders, or deodorants
The Product
The Chub Rub Patch is a simple yet innovative solution to the problem of chafing, particularly between the thighs. It consists of thin, lightweight patches that can be easily applied to the inner thighs to prevent skin-to-skin friction, which often leads to painful rashes and discomfort.
Users can wear the patches all day, and they are designed to stay in place and remain effective even during physical activities. The patches are for one-time use, but they can be worn for up to three or four days.
The product’s simplicity and effectiveness make it an attractive solution for individuals who suffer from chafing. It eliminates the need for carrying around creams, gels, or powders, which often require frequent reapplication.
Priced at $8.99 per patch, the Chub Rub Patch is an affordable solution to a common problem. While it is primarily sold online, Brittany expressed a desire to expand into big-box stores to make the product more readily available to customers.
How It Went
The company’s position before Shark Tank
Chub Rub Patch is a relatively new company, having started in July of the previous year. Despite its recent inception, the company has already achieved $105,000 in sales, showcasing the product’s potential to address a common issue. The cost to produce each patch is $2.12, indicating healthy profit margins.
Brittany plans to allocate most of the $200,000 investment towards marketing, particularly through Facebook ads and influencer marketing on Instagram. The product has gained considerable attention on social media, with viral videos amassing millions of views. Roughly 23% of sales come from reorders, but there is potential to increase this number as the product becomes more widely available in retail stores.
While the product has shown promise, the Sharks expressed concerns about scalability and customer acquisition costs. Some Sharks were hesitant to invest at this early stage of the company’s development, leading to Brittany ultimately leaving the tank without a deal. However, the Sharks acknowledged the product’s potential and offered advice for future growth.
The Negotiations:
Despite the product’s potential and her passionate pitch, Brittany did not secure a deal with the Sharks. Mark Cuban, who identified with the problem of chafing, recognized the need for such a product but felt that Brittany’s ask of $200,000 for 30% equity was too early in the company’s development.
The negotiation took an interesting turn when Emma Grede, a potential investor, commented on the product’s branding and the need for it to align with other brands like Kim Kardashian’s SKIMS or Good American. However, this suggestion did not lead to an investment deal. Ultimately, none of the Sharks saw the Chub Rub Patch as an investable opportunity, citing concerns about scaling the business and customer acquisition costs.
Despite the lack of a deal, Brittany received valuable advice from the Sharks, who encouraged her to explore partnerships with established brands and to continue working on growing her business. While the negotiation didn’t result in an investment, it provided Brittany with insights and direction for the future of Chub Rub Patch.
