Shemie Slip
NO DEAL
EPISODE SUMMARY
🕓 Air Date: October 26, 2012
Asking For:
$60,000 for 20%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Shemie is a modern take on the slip, designed to be a simple, elegant, and flirty foundation piece for everyday wear, aiming to bring runway fashion to real life for every woman.
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Background Story
Shelton Wilder, the founder of Shemie, has a deep-rooted passion for fashion and helping women look and feel amazing. With a background as a fashion stylist and manager in boutiques, she identified a need for a versatile and comfortable undergarment to complement various outfits. The idea for Shemie evolved from her experience styling and managing a boutique, where she realized the importance of having the right foundation piece for clients.
Despite facing personal struggles, including bankruptcy and addiction, Shelton’s determination to overcome challenges led her to create Shemie as a fresh start in her life and career. Drawing from her previous success in a similar venture with a friend, Shelton embarked on this journey with a renewed sense of purpose, aiming to bring her innovative product to market and make a positive impact in the fashion industry.
The Product
Shemie is a versatile undergarment designed to provide comfort, support, and style for women of all body types. Unlike traditional slips, Shemie offers a modern twist with its simple, elegant, and flirty design.
It serves as a foundational piece for everyday wear, seamlessly complementing various outfits and bringing runway fashion to real life. Made from high-quality materials, Shemie prioritizes comfort without sacrificing style, ensuring that women feel confident and comfortable throughout the day.
Its versatility allows it to be worn under dresses, skirts, or even as a standalone piece, providing coverage and smoothing out any imperfections while enhancing the overall look. Shemie comes in different styles and colors to cater to diverse preferences and wardrobe needs.
Whether it’s for a casual outing or a formal event, Shemie aims to be the go-to solution for women seeking a reliable and stylish undergarment. The product is currently available for purchase online through the company’s website and select retailers.
Pricing is competitive, reflecting the value and quality offered by Shemie compared to other similar products in the market. With its innovative design and focus on comfort and style, Shemie aims to revolutionize the way women approach their undergarment choices, empowering them to look and feel their best every day.
How It Went
The company’s position before Shark Tank
Shemie is a relatively new company, having been founded six weeks prior to the Shark Tank pitch. Despite its recent inception, Shemie has generated interest from retailers, with ten soft orders already secured. Shelton Wilder has leveraged her experience and connections in the fashion industry, including her role as a stylist at Nordstrom, to establish partnerships and distribution channels for Shemie. The company’s focus is on expanding its retail presence and increasing brand awareness among its target demographic.
While Shemie has yet to generate substantial revenue, its potential for growth is evident through the positive reception from retailers and consumers alike. The company is structured to adapt to market demands and scale operations accordingly to meet the growing demand for its product. With a strong emphasis on quality, innovation, and customer satisfaction, Shemie is poised to carve out a significant presence in the competitive fashion market.
The Negotiations:
Shelton Wilder’s pitch for Shemie on Shark Tank was met with mixed reactions from the sharks. While her passion and determination were commendable, concerns were raised about the company’s valuation and lack of sales history. Despite having soft orders from retailers, the absence of concrete sales figures made it difficult for the sharks to justify investing in the business. Additionally, Shelton’s personal struggles, including bankruptcy and addiction, raised questions about her ability to effectively manage the company.
The sharks appreciated Shelton’s honesty and resilience but ultimately decided to pass on investing in Shemie. Despite facing rejection, Shelton remained optimistic about the future of her company and expressed gratitude for the opportunity to share her story on Shark Tank. She acknowledged the challenges ahead but remained determined to overcome them and bring her vision for Shemie to fruition. While the negotiations did not result in a deal, Shelton’s journey on Shark Tank served as a testament to her strength, perseverance, and unwavering belief in her product.
