Pure Ayre
NO DEAL
EPISODE SUMMARY
🕓 Air Date: April 1, 2011
Asking For:
$150,000 for 10%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Pure Ayre Odor Eliminator is a natural and food-grade spray that effectively eliminates odors without masking them with chemical fragrances.
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Background Story
James Mitchell, the founder of Pure Ayre Odor Eliminator, hails from the Northwest region of the United States. With a background in sales and a deep-seated passion for environmental sustainability, Mitchell embarked on a journey to create a solution to combat unpleasant odors without compromising on safety or effectiveness. The genesis of Pure Ayre stemmed from Mitchell’s frustration with the lack of natural and non-toxic odor elimination options available on the market. Drawing from his experience in sales and his commitment to eco-friendly practices, Mitchell dedicated himself to developing a revolutionary product that would redefine the way people approach odor elimination.
Inspired by his belief in the power of natural ingredients, Mitchell set out to create a formula that not only neutralized odors but also broke down odor molecules at their source. After extensive research and development, Mitchell successfully formulated Pure Ayre Odor Eliminator, a natural and food-grade spray that effectively eliminates odors without masking them with chemical fragrances. His vision was to provide consumers with a safe and environmentally conscious alternative to traditional odor elimination products.
Located in the Northwest, Mitchell’s company, Pure Ayre Odor Eliminator, quickly gained recognition for its innovative approach to odor elimination. Despite facing challenges in securing patents and competing with larger chemical household product companies, Mitchell remained steadfast in his commitment to providing consumers with a reliable and sustainable solution for odor control. Through perseverance and dedication, Mitchell and Pure Ayre continue to strive towards their mission of creating a cleaner, fresher, and more environmentally friendly world.
The Product
Pure Ayre Odor Eliminator is a revolutionary product designed to tackle unpleasant odors effectively and naturally. Utilizing a unique food-grade technology, Pure Ayre breaks down odor molecules at their source, eliminating foul smells without relying on harsh chemicals or artificial fragrances.
This versatile spray can be used on a variety of surfaces and for a wide range of odor types, including pet odors, smoke smells, food odors, and more. Whether it’s in the home, car, or office, Pure Ayre provides a safe and environmentally friendly solution to neutralize unwanted smells.
One of the key benefits of Pure Ayre is its ability to eliminate odors rather than simply masking them with fragrances, ensuring a truly fresh and clean environment. Additionally, its natural formulation makes it safe for use around children and pets, giving consumers peace of mind.
Pure Ayre Odor Eliminator is available for purchase online through the company’s website and select retailers. It is priced competitively to other odor elimination products on the market, offering consumers an affordable and effective solution to their odor problems. With Pure Ayre, customers can enjoy a cleaner and fresher living space without compromising on safety or environmental sustainability.
How It Went
The company’s position before Shark Tank
Pure Ayre Odor Eliminator initially experienced strong sales and secured deals with major retailers like Walgreens, demonstrating its potential in the market. However, the company faced challenges in maintaining consistent sales momentum, leading to a decline in revenue over time. Despite efforts to refocus and explore licensing opportunities, Pure Ayre struggled to regain its footing in the competitive market for odor elimination products. Partnerships with retailers like Walgreens provided Pure Ayre with significant distribution channels, but setbacks such as termination from these partnerships hindered the company’s growth.
Additionally, Pure Ayre faced difficulties in securing funding to support its operations and expansion efforts. Although the company initially raised funds from a combination of angel investors, friends, and family, the available capital was insufficient to sustain national retail operations as advised by consulting firms. Pure Ayre’s customer base primarily consisted of environmentally conscious consumers seeking natural and non-toxic odor elimination solutions.
However, declining sales and strategic challenges raised concerns about the company’s future prospects. The company’s financial difficulties and lack of strategic planning led to skepticism among potential investors and stakeholders. Currently, the company’s structure may involve key stakeholders, including the founder, investors, and possibly a management team. However, without significant funding and strategic partnerships, Pure Ayre’s ability to compete effectively in the market remains uncertain.
The Negotiations:
During the negotiations, James Mitchell, the founder of Pure Ayre Odor Eliminator, faced intense scrutiny from the Sharks regarding the company’s performance and strategic decisions. Despite presenting sales figures and potential licensing opportunities, Mitchell struggled to convince the Sharks of Pure Ayre’s viability. Offers from the Sharks varied, with Daymond John and Kevin O’Leary presenting competing proposals.
Daymond offered 50% for $150,000, with the condition that Mitchell would be fired upon acquisition. O’Leary proposed buying the entire company for $150,000 and terminating Mitchell while offering him a 7% royalty on future sales. However, Mitchell declined both offers, expressing concerns about relinquishing control of the company and the proposed terms.
He emphasized his desire to build a team and his reluctance to be removed from the company entirely. Despite additional offers from Daymond and O’Leary, Mitchell ultimately rejected their proposals, indicating that he was not willing to accept the terms presented. The negotiations highlighted the challenges faced by Pure Ayre in securing investment and overcoming obstacles in the competitive market for odor elimination products.
