Pristine Toilet Paper Spray
DEAL
EPISODE SUMMARY
🕓 Air Date: January 13, 2019
Asking For:
$50,000 for 20%
Investor:
Lori Greiner
Deal:
$50,000 for 25%
PRODUCT SUMMARY
Pristine Cleansing Sprays is a toilet paper spray designed to provide an alternative to dry toilet paper and wet wipes, offering a cleansing solution that is flushable and suitable for both adults and children.
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Background Story
Jessica and Brandon, the founders of Pristine Cleansing Sprays, hail from Dallas, Texas. Their journey into the creation of Pristine was sparked by personal experiences and a shared commitment to finding a better solution in the realm of personal hygiene. Jessica, a mother of three residing in Dallas, found herself grappling with the challenges of traditional wipes causing irritation to her children. This concern, particularly with a daughter in diapers, led her on a quest to find a gentler and more effective alternative.
Meanwhile, Brandon, Jessica’s cousin, faced his own challenges as a lifelong user of wet wipes, eventually developing a skin allergy as a consequence of this habit. The convergence of their individual struggles became the catalyst for the birth of Pristine Cleansing Sprays. The pivotal moment occurred during a family dinner, where the topic naturally shifted to the everyday, yet often unspoken, challenge of proper hygiene. It was during this discussion that Jessica and Brandon recognized the potential for a single, simple solution that could address both of their concerns. This realization birthed Pristine, positioning it as a product that not only aims to revolutionize personal hygiene but also stems from a genuine and relatable need within the founders’ lives.
The combination of a mother’s concern for her children’s well-being and a cousin’s personal battle with hygiene-related issues formed the foundation for Pristine Cleansing Sprays. Their familial connection and shared commitment to creating a better, more comfortable solution for personal hygiene underscore the authenticity and relatability of Pristine’s founding story.
The Product
Pristine Cleansing Sprays offer a novel and effective solution to the age-old challenge of proper hygiene. The product is designed to revolutionize the way individuals approach personal cleansing, providing an alternative to traditional toilet paper and wet wipes.
The application of Pristine is straightforward yet innovative. Users spray the cleansing solution directly onto toilet paper, which is then used for effective cleansing. The founders recommend a double-fold technique for application, ensuring an optimal and user-friendly experience. The spray is versatile and suitable for both adults and children, making it ideal for various personal hygiene needs, including diaper changing.
One of the key benefits of Pristine is its flushability, addressing the environmental concerns associated with certain wet wipes. The founders emphasize that the solution is free from harsh chemicals and synthetic fibers, mitigating the risk of skin irritation.
Pristine Cleansing Sprays are currently available for purchase primarily through online platforms, with a focus on sales through Amazon. The pricing structure is designed to be accessible, with a production cost of $1.50, a wholesale price of $3.50, and a retail price of $7.00. This affordability, coupled with the product’s effectiveness and versatility, positions Pristine as a practical and desirable choice in the realm of personal hygiene solutions.
How It Went
The company’s position before Shark Tank
Pristine Cleansing Sprays has demonstrated a modest but promising performance in the market. Year-to-date sales stand at $11,000, primarily driven by online sales through the e-commerce giant Amazon. The company’s strategic choice of Amazon as a sales platform aligns with the current trend in consumer behavior and facilitates easy accessibility for a wide audience. Pristine currently operates with a lean structure, producing its cleansing sprays at a cost of $1.50 per unit. The wholesale price is set at $3.50, allowing for a profitable margin, while the retail price is positioned at $7.00, ensuring affordability for the end consumer. This pricing strategy is in line with the founders’ vision to offer a practical and accessible solution in the personal hygiene market.
At present, the company’s funding primarily comes from its sales revenue, with the founders seeking additional investment of $50,000 in exchange for a 20% equity stake. The valuation is based on their sales numbers and reflects a calculated approach to their current financial standing. Pristine Cleansing Sprays has yet to disclose specific information about existing partnerships, wholesalers, or detailed financials such as profits and losses. However, the company’s focus on online sales through Amazon suggests a direct-to-consumer approach, possibly minimizing reliance on traditional retail partnerships.
The founders have expressed a desire for mentorship and guidance, indicating a recognition of the need for strategic support beyond just financial backing. The $50,000 sought in the Shark Tank pitch is intended not only for general business operations but also to introduce a new product in the diaper-changing space—an automatic, no-touch sprayer. This expansion plan aligns with the company’s vision for growth and diversification within the personal hygiene market. The founders’ commitment to innovation and a potential expansion plan signal a company that is positioning itself for further growth in the evolving personal hygiene market.
The Negotiations:
The negotiation for Pristine Cleansing Sprays unfolded with a $50,000 ask for a 20% equity stake from Jessica and Brandon. The Sharks delved into the company’s performance, learning that year-to-date sales were $11,000, primarily through Amazon. Despite the modest sales figures, the founders aimed to secure additional funding to introduce a new product—an automatic, no-touch sprayer for diaper changing. As the Sharks evaluated the offer, Lori expressed interest and made a contingent deal. She offered the requested $50,000 but at a slightly higher equity stake of 25%, contingent on whether Squatty Potty, another bathroom-related product giant, was already working on a similar solution.
Lori highlighted the potential benefits of partnering with a larger brand, citing Squatty Potty’s success in surpassing $100 million in retail sales. The founders, initially preferring a deal without contingencies, ultimately accepted Lori’s offer, recognizing the strategic advantages of aligning with a well-established brand like Squatty Potty. The contingent nature of the deal hinged on whether Squatty Potty had plans for a similar product, which could impact the viability of the partnership.
While some Sharks bowed out due to concerns about marketing challenges or perceived conflicts with existing investments, Lori’s contingent offer provided a clear path for Pristine Cleansing Sprays to potentially scale its operations and tap into the extensive market presence of Squatty Potty. The negotiation showcased the delicate balance between securing funding and strategic partnerships in the competitive and sensitive personal hygiene market.
