Nitroforce Titan 1000
NO DEAL
EPISODE SUMMARY
🕓 Air Date: May 18, 2012
Asking For:
$250,000 for 10%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Nitroforce Industries offers the Nitroforce Titan 1000, touted as the lightest, strongest, safest, fastest, most versatile, and most affordable home gym on the planet.
WATCH HERE
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Background Story
Frank Campitelli and Debrae Barensfeld, both personal trainers from Medina, Ohio, founded Nitroforce Industries. With a combined investment of $200,000 over eight years, they developed the Nitroforce Titan 1000. Their motivation stemmed from witnessing the inefficiencies and limitations of traditional home gym equipment, leading them to innovate a comprehensive solution. Through rigorous testing and refinement, they crafted a product that they believe revolutionizes home fitness.
The Product
The Nitroforce Titan 1000 offers a versatile home gym experience. Utilizing gas shocks instead of weights, it provides up to 250 pounds of resistance without the risk of joint or tendon injuries. The gym allows for over a hundred exercises targeting various muscle groups, with attachments for shoulder presses, squats, leg presses, and more.
Priced at $1,299 with free shipping, it aims to cater to fitness enthusiasts seeking effective and safe workout solutions. The product can be purchased directly from Nitroforce Industries’ website.
How It Went
The company’s position before Shark Tank
Nitroforce Industries has sold 26 units directly to clients, generating revenue despite minimal marketing efforts. However, the company lacks a proven sales distribution model and has faced skepticism from potential investors regarding its $2.5 million valuation.
With a total investment of $200,000 from the founders and no external funding, Nitroforce Industries relies on its founders’ expertise and dedication to drive growth. Currently structured as a lean operation, the company seeks strategic partnerships and avenues for expansion.
The Negotiations:
Despite showcasing the product’s features and benefits, the Sharks expressed concerns over the company’s valuation and sales strategy. While the founders emphasized the innovation and potential of the Nitroforce Titan 1000, they failed to secure a deal due to the lack of proven sales and distribution channels.
The Sharks unanimously declined to invest, citing the need for a more robust business model and market validation. Despite the setback, Campitelli and Barensfeld remain determined to pursue their vision of making Nitroforce Titan 1000 a staple in home gyms nationwide.
