Moberi – Bicycle Powered Smoothies
NO DEAL
EPISODE SUMMARY
🕓 Air Date: February 21, 2024
Asking For:
$50,000 for 15%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Moberi is the first bicycle-powered smoothie and juice cart, offering an interactive experience combining fresh greens, fruits, and superfoods to create delicious smoothies.
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Background Story
Ryan Carpenter, the founder of Moberi, resides in the vibrant city of Portland, Oregon, known for its eclectic and progressive culture. His affinity for leading a healthy lifestyle led him to explore innovative ways to merge his passion for fitness with his entrepreneurial spirit. With a desire to contribute something unique to Portland’s thriving food scene, Ryan drew inspiration from the city’s love for quirky ideas and sustainable living. Ryan’s background includes a deep-rooted commitment to health and wellness, evident in his frequent trips to farmers’ markets to source fresh produce for his personal consumption.
He envisioned a way to share his passion for health with the community while also promoting sustainability and active living. The inception of Moberi stemmed from Ryan’s encounter with a Guatemalan nonprofit that repurposed bicycles for various practical uses, sparking the idea of integrating pedal power into a culinary venture. Recognizing the potential to offer something truly distinctive, Ryan conceptualized Moberi as a platform to blend together his interests in fitness, sustainability, and entrepreneurship.
Driven by a desire to create an interactive and engaging experience, Ryan transformed old bicycles into smoothie-making machines, pioneering the concept of bicycle-powered smoothie and juice carts. With a blend of creativity, determination, and a touch of Portland’s trademark eccentricity, Ryan brought Moberi to life, carving out a niche in the competitive food and beverage industry.
The Product
Moberi’s flagship product is its bicycle-powered smoothie and juice carts, offering a unique and interactive experience for customers. The carts feature specially modified bicycles equipped with blenders, allowing customers to pedal their own smoothies or have them blended by Moberi staff.
Customers can choose from a selection of fresh greens, fruits, and superfoods to customize their drinks, ensuring a healthy and delicious beverage tailored to their preferences. Moberi emphasizes the use of high-quality ingredients to create nutrient-rich smoothies that promote health and wellness.
One of the key benefits of Moberi’s product is its innovative and engaging nature, providing customers with a fun and memorable experience while enjoying nutritious beverages. The bicycle-powered carts appeal to environmentally conscious consumers, as they promote sustainability by utilizing pedal power instead of electricity.
Moberi’s products can be purchased directly from their stationary location in Portland or through their catering services for events and gatherings. The average price for a smoothie is around $6, making it accessible to a wide range of customers.
How It Went
The company’s position before Shark Tank
Moberi has demonstrated a promising start in its journey as a bicycle-powered smoothie and juice cart business. With its headquarters in Portland, Oregon, Moberi has established itself as a unique player in the local food scene, attracting health-conscious consumers and enthusiasts of innovative culinary experiences. While Moberi operates one full-time location and utilizes a mobile cart for catering events, its reach extends beyond its physical presence through its catering services, serving a diverse clientele at various events and gatherings.
The company’s customer base primarily consists of individuals seeking healthy and delicious beverages, as well as event organizers looking for interactive and memorable catering options. Moberi’s profitability is reflected in its sales figures, having generated $70,000 in revenue with projections to reach $100,000 by the end of the year. Despite its profitability, concerns were raised during negotiations on the scalability of the business model and operational constraints.
Currently, Moberi relies on funding from its founder, Ryan Carpenter, who has invested his savings and resources into the business. The company’s financial health and available capital allow for further expansion, with plans to utilize a $50,000 investment to open two additional carts. In terms of structure, Moberi operates as a small-scale business, with Ryan Carpenter serving as the owner and sole proprietor. The company’s success hinges on its ability to maintain a balance between innovation, sustainability, and profitability while navigating the competitive landscape of the food and beverage industry.
The Negotiations:
During the negotiations on Shark Tank, Ryan Carpenter, the founder of Moberi, presented his pitch seeking a $50,000 investment for a 15% stake in his company. While the Sharks were intrigued by the novelty and creativity of Moberi’s bicycle-powered smoothie concept, they expressed concerns about scalability and operational challenges. Despite initial enthusiasm from some Sharks, including Mark Cuban, no deal was ultimately struck.
Daymond John expressed reservations about the capacity constraints of the business model, particularly in handling multiple customers simultaneously. Kevin O’Leary raised concerns about the high cost of the bicycles and questioned the long-term viability of the venture. Barbara Corcoran commended Ryan for his innovative idea but ultimately decided to pass, citing doubts about the scalability and market appeal of the product. Robert Herjavec echoed similar sentiments, acknowledging the uniqueness of Moberi but expressing skepticism about its potential for widespread success.
While the Sharks appreciated Ryan’s passion and dedication to his business, they ultimately concluded that Moberi’s concept may be better suited for niche markets or specific settings, such as beaches or events. Despite not securing a deal on Shark Tank, Ryan remained optimistic about the future of Moberi, determined to continue pursuing his vision of promoting health and sustainability through his bicycle-powered smoothie carts.
