Lose 12 Inches With Any 12 Workouts
DEAL
EPISODE SUMMARY
🕓 Air Date: March 8, 2013
Asking For:
$120,000 for 25%
Investor:
Daymond John
Deal:
$120,000 for 25%
PRODUCT SUMMARY
Lose 12 Inches with Any 12 Workouts is a revolutionary workout program designed to maximize results through efficient heart rate training, developed by former rodeo rider Ryan "Cowboy" Ehrmann.
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Background Story
Ryan Ehrmann, also known as Cowboy Ryan, hails from Loveland, Colorado. After sustaining a severe injury during his career as a professional rodeo rider, doctors told him he might never ride again. Determined to regain his health, Ryan became a certified trainer and developed a unique workout system that not only healed his body but also led him to win a national championship in rodeo. His personal success inspired him to share his innovative workout program with others, leading to the creation of Lose 12 Inches with Any 12 Workouts.
The Product
Lose 12 Inches with Any 12 Workouts is a software program coupled with a heart rate monitor watch. Users input their personal information, and the program calculates their heart rate training zone for optimal workout efficiency.
By staying within this zone, users can maximize fat loss and muscle gain. The program comes with an educational DVD explaining the importance of heart rate training. Additionally, Ryan introduced Rodeo Abs, a full-body machine utilizing patented rolling wheel technology to engage various muscle groups effectively.
How It Went
The company’s position before Shark Tank
Ryan’s workout program has gained traction locally but requires investment for wider reach. While he has patented and licensed other fitness equipment like Rodeo Abs, his primary focus is on expanding Lose 12 Inches with Any 12 Workouts. He aims to generate revenue through online sales and infomercials. However, Ryan faces challenges regarding scientific validation and commercial viability, which the Sharks raised concerns about during negotiations.
The Negotiations:
Ryan initially sought $120,000 for a 25% stake in his company. He demonstrated the effectiveness of his workout program through personal transformations and client success stories. However, Sharks expressed skepticism about the product’s scientific validation and commercial potential. Despite offers from Daymond and Lori, Ryan ultimately struck a deal with Daymond, who believed in Ryan’s passion and brand presence. Daymond offered the requested investment for a 25% stake, emphasizing his belief in Ryan’s potential to make a significant impact in the fitness industry.
