Ledge Pillow
NO DEAL
EPISODE SUMMARY
🕓 Air Date: February 17, 2012
Asking For:
$30,000 for 25%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
The Ledge Pillow is a patented wedge-type pillow designed specifically for women with breast implants or large breasts, allowing them to comfortably lay on their stomachs.
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Background Story
Amanda Schlechter, the founder of Ledge Pillow, identified a problem many women face after her own breast augmentation surgery when she couldn’t sleep comfortably on her stomach. Borrowing her mother’s electric turkey-carving knife, she designed the Ledge Pillow to address this issue. With millions of women worldwide having breast implants or naturally large breasts, she saw a market need for her product.
The Product
The Ledge Pillow is uniquely designed with a wedge shape to provide comfort and support for women with breast implants or large breasts, allowing them to comfortably lay on their stomachs. It features patented design elements and appropriate foam to maintain uplift and prevent discomfort.
The pillow can be purchased through the company’s website, though sales have been limited due to lack of advertising. The price point and specific purchasing details are not mentioned.
How It Went
The company’s position before Shark Tank
Ledge Pillow has only sold 83 units since its inception in 2008, primarily through its website. Amanda Schlechter, the founder, attributes the limited sales to a lack of advertising budget. The company’s current funding situation is not mentioned, but it seems to be struggling with limited capital and resources. There’s no information provided on partners, wholesalers, or specific customer demographics.
The Negotiations:
The sharks expressed concerns about the niche market appeal of the product, with only 83 units sold over three years. They ultimately declined to invest, citing the small market size and limited potential for scalability. Despite Amanda’s passion for her product, the sharks felt that the product’s niche appeal and lack of market traction made it an unattractive investment opportunity.
