Instant Lifts Body Shaping Tape
NO DEAL
EPISODE SUMMARY
🕓 Air Date: March 16, 2012
Asking For:
$100,000 for 25%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Instant Lifts are clear dermahesives that lift and reposition the skin, solving the problem of cellulite and sagging skin for women on five different body parts.
WATCH HERE
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Background Story
Nick and Penilopee LaRosa from Tampa, Florida, came up with the idea for Instant Lifts to address the common issue of cellulite and sagging skin in women. With Penilopee’s background in inventing and having multiple patents, they developed a unique formula and design for the product. Their inspiration came from wanting to provide a solution that was more effective and durable than traditional methods like masking tape.
The Product
Instant Lifts are clear dermahesives designed to lift and reposition the skin, providing a firm and tight appearance. They are applied to five different body parts and discreetly hide under clothes.
The product is designed to last 12 to 15 hours, even in hot and sweaty conditions. Each unit consists of 5 pairs priced at $19.95 and is available for purchase both online and through other retail channels.
How It Went
The company’s position before Shark Tank
Instant Lifts had been selling for about five months, generating $75,000 in revenue. They have multiple products on the market, including Smooth Sleepers, but are focused on Instant Lifts for this pitch. The founders have a life outside of their product ventures but assured investors that if they were to partner together, Instant Lifts would become their priority.
The Negotiations:
The sharks were initially intrigued by the product but became hesitant when they learned about the founders’ other products in the same category. Despite offers to discuss including other products like Smooth Sleepers, the sharks ultimately felt uncomfortable with the potential conflict of interest and the founders’ divided focus. Barbara expressed interest in the product’s potential market but found the asking price too high given the current sales figures. In the end, all the sharks passed on making a deal.
