Fairytale Wishes – Monster Repellent Spray
NO DEAL
EPISODE SUMMARY
🕓 Air Date: October 4, 2013
Asking For:
$35,000 for 33%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Fairytale Wishes offers a line of magic aromatherapy sprays designed to help empower children through the use of pleasant scents and imagination, such as lavender for sweet dreams and bubblegum for monster repellent.
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Background Story
Fairytale Wishes, headquartered in Highland Park, Illinois, was founded by Debbie Glickman, a dedicated mother seeking to address her son’s nighttime fears. Glickman’s background in marketing provided her with the foundation to develop and market her innovative product. The inspiration for Fairytale Wishes stemmed from her personal experience comforting her son, who struggled with bedtime anxiety. After successfully using a lavender pillow spray to soothe her son’s fears, Glickman recognized the potential to offer a solution that could help other children feel safe and secure at night.
Driven by her desire to empower children through the power of imagination and pleasant scents, Glickman embarked on the journey to create Fairytale Wishes. Drawing on her expertise in marketing and her passion for addressing children’s needs, she meticulously developed a line of magic aromatherapy sprays designed to transform bedtime routines into enchanting experiences. Located in the United States, Glickman’s company prioritizes quality and authenticity, producing their products domestically despite the higher manufacturing costs.
Glickman’s personal connection to the product fuels her dedication to Fairytale Wishes’ mission. Her journey as a mother navigating her son’s fears underscores the authenticity and empathy behind the brand. Through Fairytale Wishes, Glickman seeks to provide parents with a tool to instill comfort and confidence in their children, fostering a sense of security and peace during nighttime rituals. With a combination of personal experience, marketing savvy, and a genuine desire to make a difference in children’s lives, Glickman continues to drive Fairytale Wishes forward, determined to help children sleep soundly and dream sweetly.
The Product
Fairytale Wishes offers a delightful range of magic aromatherapy sprays designed to enhance children’s bedtime experiences. Each spray is carefully crafted with scents that evoke feelings of comfort and security, encouraging children to relax and drift off into sweet dreams.
The signature product, Sweet Dreams spray, features a soothing lavender scent known for its calming properties. Simply spritz a couple of sprays onto your child’s pillow or bedding before bedtime to create a tranquil sleep environment. Additionally, Fairytale Wishes offers Monster Repellent spray, with a bubblegum scent that cleverly keeps imaginary monsters at bay, providing reassurance to children who may have fears of bedtime creatures lurking in the dark.
Beyond its enchanting scents, Fairytale Wishes’ magic aromatherapy sprays offer numerous benefits for both children and parents. By incorporating the power of aromatherapy and imaginative storytelling, the sprays help children feel safe and secure, promoting a restful night’s sleep. Parents can enjoy the peace of mind knowing that their children are comforted by the gentle fragrance of Fairytale Wishes’ sprays.
Fairytale Wishes’ products can be conveniently purchased online through the company’s website or through select retailers. Despite the higher manufacturing costs due to domestic production, Fairytale Wishes maintains an accessible price point, with the 4-ounce bottles typically retailing for $9.99. With its combination of creativity, effectiveness, and affordability, Fairytale Wishes offers a magical solution to bedtime worries for families everywhere.
How It Went
The company’s position before Shark Tank
Fairytale Wishes, while offering a creative and innovative product, has faced challenges in achieving significant sales and establishing a strong market presence. Despite efforts to secure partnerships with retailers like Bed Bath & Beyond, the company’s sales performance has been modest, with reported sales of only $5,500 in the previous year. This lackluster performance has raised concerns about the company’s viability and scalability among potential investors.
The company has attempted to expand its distribution channels through partnerships with retailers like Bed Bath & Beyond, but faced challenges in maintaining consistent sales. While initial tests with Bed Bath & Beyond showed promising results, subsequent orders declined after the product was moved to less prominent locations within the stores. Fairytale Wishes’ target customers include parents seeking solutions to help their children feel safe and secure at bedtime. The company’s products are positioned as aids for creating a comforting sleep environment through the power of aromatherapy and imaginative storytelling.
In terms of funding, Fairytale Wishes has relied on private investment and revenue from sales to sustain its operations. However, the company’s financial health may be precarious, given its reported losses and limited sales revenue. Available capital for further development and expansion may be limited, potentially hindering the company’s ability to overcome its current challenges. The company is likely structured as a small business, with Debbie Glickman as the founder and primary decision-maker. While Glickman possesses a background in marketing, her admitted weakness in sales suggests that the company may lack the necessary expertise in key areas of business development and strategy.
The Negotiations:
During the negotiations on Shark Tank, Debbie Glickman, the founder of Fairytale Wishes, faced skepticism from the Sharks due to the company’s modest sales performance and lack of a clear growth strategy. Glickman initially sought a $35,000 investment in exchange for a 33% equity stake in the company. However, the Sharks expressed concerns about the product’s market potential and scalability, given its limited sales of $5,500 in the previous year.
Despite Glickman’s passion for her product and her desire to secure a deal to propel Fairytale Wishes forward, none of the Sharks were convinced to invest at the proposed valuation. Mark Cuban and Barbara Corcoran were particularly critical of the company’s reliance on PR and lack of concrete sales results, with Cuban dismissing Fairytale Wishes as a hobby rather than a viable business.
Although Glickman received some positive feedback on the creativity of her product, ultimately, none of the Sharks were willing to make an offer. The negotiation concluded with Glickman leaving the Tank without securing a deal. This outcome underscored the challenges facing Fairytale Wishes in terms of generating significant sales and attracting investment to fuel its growth. Despite the setback, Glickman remained determined to pursue her vision for Fairytale Wishes and continue her efforts to help children feel safe and secure at bedtime.
