Eyebloc – Webcam Blocker
NO DEAL
EPISODE SUMMARY
🕓 Air Date: January 10, 2014
Asking For:
$50,000 for 10%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
EyeBloc is a webcam privacy shield designed to cover any device's camera, protecting users from potential spying.
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Background Story
EyeBloc, headquartered in Washington, D.C., was founded by C.J. Isakow, a cybersecurity enthusiast driven by a passion for safeguarding individuals’ privacy in an increasingly digital world. Isakow’s background in cybersecurity, coupled with his keen awareness of emerging threats, inspired him to address the growing concern of webcam hacking. Witnessing alarming incidents reported in the media, such as blackmail and government surveillance facilitated through unauthorized access to webcams, Isakow recognized the urgent need for a practical solution.
Drawing upon his expertise in cybersecurity and technology, Isakow embarked on a mission to develop a product that could effectively mitigate the risk of webcam intrusion for everyday consumers. His vision for EyeBloc stemmed from a desire to empower individuals with a simple yet effective tool to protect their privacy online. Located in the heart of the nation’s capital, Isakow leveraged his proximity to technological innovation and cybersecurity expertise to drive the development and launch of EyeBloc.
Through extensive research and development, Isakow engineered EyeBloc as a webcam privacy shield capable of fitting seamlessly onto any device with a camera, including laptops, desktops, tablets, and smartphones. With a commitment to affordability and accessibility, Isakow ensured that EyeBloc remained accessible to a wide range of users, priced at $9.99 with additional shipping and handling fees. EyeBloc’s universal design and high-quality construction reflect Isakow’s dedication to providing users with a reliable solution to safeguard their privacy in an era of increasing digital vulnerability.
The Product
EyeBloc is a versatile webcam privacy shield designed to protect users from unauthorized access to their cameras. Crafted from durable materials, EyeBloc offers a simple yet effective solution to safeguard privacy in an increasingly interconnected world. The shield is universally compatible, fitting seamlessly onto any device with a camera, including laptops, desktop computers, tablets, and smartphones.
With its easy-to-use design, EyeBloc can be quickly attached and removed as needed, providing users with instant privacy protection whenever required. Its compact size and lightweight construction ensure minimal interference with device functionality, allowing users to maintain their productivity without compromising security.
The benefits of EyeBloc extend beyond its protective capabilities. Priced affordably at $9.99, with an additional $4 for shipping and handling, EyeBloc offers an accessible solution for individuals seeking peace of mind in their online activities. Available for purchase on popular platforms like Amazon, EyeBloc provides convenient access to privacy protection for users worldwide.
Key features of EyeBloc include its durable construction, universal compatibility, and ease of use. Designed to address the growing threat of webcam hacking, EyeBloc empowers users to take control of their privacy and security in an era of increasing digital vulnerability. Whether used at home, in the office, or on the go, EyeBloc offers reliable protection against unauthorized access to cameras, ensuring peace of mind for users everywhere.
How It Went
The company’s position before Shark Tank
EyeBloc, despite its founder’s enthusiasm and passion for cybersecurity, faces challenges in gaining traction within the market. With only $600 worth of sales on Amazon and an average of one unit sold per day, the company’s performance falls short of impressing potential investors. EyeBloc lacks established partnerships or distribution channels, relying primarily on online platforms for sales.
The company’s current funding primarily stems from the founder’s personal investment, with limited capital available for expansion and growth. Without significant profits or a clear pathway to scalability, EyeBloc struggles to attract outside investment or secure partnerships with wholesalers. EyeBloc’s customer base primarily consists of individual consumers concerned about their online privacy and security. However, the company’s limited sales figures and lack of market penetration hinder its ability to reach a broader audience.
In terms of company structure, EyeBloc operates as a small startup with a lean team focused on product development and marketing. The company’s current health and position in the market remain precarious, with uncertainties surrounding its ability to achieve sustainable growth and profitability. Overall, EyeBloc faces significant challenges in establishing itself as a viable player in the cybersecurity market. Without substantial sales figures or strategic partnerships, the company’s future prospects are uncertain, requiring careful consideration and strategic planning to overcome existing obstacles and achieve long-term success.
The Negotiations:
During the negotiations, C.J. Isakow entered the Tank seeking $50,000 for a 10% equity stake in EyeBloc. However, the sharks were skeptical of the product’s viability and market potential. Robert Herjavec, a cybersecurity expert, expressed doubts about the effectiveness of EyeBloc and declined to invest. Other sharks echoed concerns about the product’s pricing and competition, ultimately leading to a unanimous decision to pass on the opportunity.
Despite efforts to highlight the growing threat of webcam hacking and the need for privacy protection, Isakow struggled to convince the sharks of EyeBloc’s value proposition. Mark Cuban emphasized the simplicity of the product, likening it to a post-it note and questioning its differentiation in the market. Although Lori Greiner acknowledged the potential market for webcam privacy solutions, she ultimately opted out, citing concerns about the company’s long-term viability. Kevin O’Leary, known for his pragmatic approach, dismissed EyeBloc as a mere product rather than a scalable business opportunity.
In the end, Isakow left the Tank empty-handed, unable to secure the investment he sought. Despite facing rejection from the sharks, Isakow remained steadfast in his belief in EyeBloc’s mission to protect individuals’ privacy online. However, the negotiation process highlighted the challenges facing the company in gaining market acceptance and securing funding for future growth and development.
