The Scrubbie Universal Cleaning Attachment
NO DEAL
EPISODE SUMMARY
🕓 Air Date: April 23, 2021
Asking For:
$100,000 for 10%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
The Scrubbie is a universal cleaning attachment that transforms an ordinary sink sprayer into a powerful cleaning tool, featuring a disposable scrubbing attachment.
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Background Story
The Scrubbie founders, Matt, Jeff, and Tyler, presented their product, the Scrubbie, as a solution to common cleaning problems faced by households. The founders pointed out that using a kitchen sink sprayer to clean dishes often led to scratches on fine china and resulted in getting wet in the process.
To address these issues, they developed the Scrubbie, an innovative attachment that harnesses high-pressure water and includes a scrubbing component. This attachment not only reduces cleaning time but also conserves water, as users don’t have to touch the scrubber, allowing them to clean with hot water without the risk of burning their hands.
The Product
The Scrubbie is a cleaning attachment that attaches to a sink sprayer and features a disposable scrubbing side. It is designed to clean effectively without scratching dishes or wasting water.
The product can also adapt to newer pull-down style faucets. Replacement sponges are available on a subscription basis at $9.99 for three sponges.
How It Went
The company’s position before Shark Tank
The Scrubbie founders shared that they had been in business for two years and had made efforts to establish their product in the market. However, their sales history was modest, with total lifetime sales of only $13,000. Despite this, they expressed confidence in their product’s potential and cited projections from potential business partners that estimated $320,000 in sales for the current year.
During their pitch, the founders mentioned that they hadn’t sold the Scrubbie through retail stores and had not secured any partnerships or wholesalers. They had primarily focused on online marketing but lacked sufficient funds for an effective campaign.
The Scrubbie founders indicated that they had invested $3.16 per unit in manufacturing costs and had obtained two patents, with one patent pending, to protect their intellectual property. The company’s financial situation appeared challenging, with limited sales and no significant retail presence or partnerships. They were seeking $100,000 in funding from the Sharks to further develop and market their product.
The Negotiations:
The Scrubbie founders entered the Shark Tank seeking $100,000 for a 10% equity stake in their company. However, none of the Sharks were convinced by their pitch, primarily due to concerns about their sales history and the product’s similarity to existing ones.
Kevin O’Leary, Lori Greiner, Mark Cuban, and Daymond John expressed dissatisfaction with a product, citing its design, similarity to her investment Scrub Daddy, and lack of significant sales despite two years of business, emphasizing entrepreneurial hunger.
Ultimately, none of the Sharks were interested in investing in the Scrubbie, and they all chose to bow out one by one. The founders left the Tank without a deal but remained optimistic about their product’s potential and their ability to succeed in the market.
