Cerebral Success Supplement Pills
DEAL
EPISODE SUMMARY
đź•“ Air Date: April 25, 2014
Asking For:
$75,000 for 20%
Investor:
Barbara Corcoran
Deal:
$75,000 for 40%
PRODUCT SUMMARY
Cerebral Success offers brain supplements aimed at enhancing focus, memory, mental agility, and overall brain health, now introducing brain-boosting shots for convenience.
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Background Story
Cerebral Success, led by founder Trevor, originates from the challenges faced by college students in maintaining focus and mental clarity amidst distractions. Trevor’s journey began during his own college experience, where he grappled with the demands of academic life. Trevor’s background likely includes a combination of personal struggles with focus and an interest in cognitive enhancement. His frustration with existing solutions led him to experiment with various supplements, seeking a formula that could genuinely boost cognitive function.
Through trial and error, Trevor discovered a blend of ingredients that seemed to improve his own focus, memory, and overall brain health. Inspired by his own success, Trevor saw an opportunity to share his discovery with others facing similar challenges. Recognizing the widespread demand among college students for tools to enhance academic performance, he founded Cerebral Success to provide a solution tailored to their needs.
Driven by his belief in the product’s efficacy, Trevor likely invested significant time and resources into research and development to refine the formula and bring it to market. His entrepreneurial spirit, combined with a genuine desire to help others improve their cognitive function, underscores the mission of Cerebral Success. While facing skepticism from some quarters, Trevor’s determination to validate his product’s effectiveness led him to seek investment opportunities.
The Product
Cerebral Success offers brain supplements and now brain-boosting shots designed to enhance focus, memory, mental agility, and overall brain health. The supplements contain a proprietary blend of ingredients including Ginkgo Biloba, Schizandrol-A, Omega 3 DHA, Huperzine, Vinpocetine, Choline, and Bacopa, all selected for their purported cognitive benefits. These ingredients are believed to work synergistically to optimize brain function.
The product is intended to be taken regularly, with users experiencing both short-term and long-term benefits. In the short term, users may notice improved focus, memory recall, and mental clarity, particularly useful during demanding tasks like studying or working on complex projects. Over time, consistent use may lead to enhanced cognitive function and overall brain health.
Cerebral Success supplements and shots can be purchased online, providing convenience for customers seeking to improve their cognitive performance. The price point for the supplements is $70 per bottle, with each bottle containing a supply of capsules for a specified period. The brain-boosting shots, introduced as a more convenient option, are likely priced competitively to appeal to college students and others seeking a quick cognitive boost on the go.
How It Went
The company’s position before Shark Tank
Cerebral Success, despite facing initial skepticism, has demonstrated promising performance and a solid position in the market. With sales of approximately $60,000 from nearly 900 bottles of supplements, the company has shown early traction, primarily through online channels. The high profit margins—selling at $70 per bottle with a cost of 63 cents per bottle—suggest potential for profitability with further scaling.
The company’s primary customers are college students and individuals seeking cognitive enhancement, attracted by the promise of improved focus, memory, and mental agility. While the exact structure of the company is not outlined, it likely consists of a small team focused on product development, marketing, and customer service. Cerebral Success may have distribution partnerships with online retailers and potentially specialty stores catering to the health and wellness market. These partnerships help the company reach a broader audience and drive sales.
In terms of funding, Cerebral Success secured a $75,000 investment from Barbara Corcoran on Shark Tank in exchange for 40% equity, with a contingency for liability insurance. This investment provides the company with additional capital to further develop its product line, expand marketing efforts, and scale operations. Overall, Cerebral Success is positioned for growth in the cognitive enhancement market, leveraging its unique product offering and the support of strategic partners like Barbara Corcoran.
The Negotiations:
During the negotiations on Shark Tank, Trevor, the founder of Cerebral Success, faced skepticism from some of the sharks regarding the efficacy of his product and his credibility. Despite this, he remained steadfast in his belief in the benefits of his brain supplements and shots. Initially asking for $75,000 for 20% equity, Trevor faced tough questions about the scientific proof behind his product and its market differentiation. Barbara Corcoran expressed concerns about liability and ultimately made an offer of $75,000 for 40% equity, contingent on obtaining liability insurance.
This offer effectively halved the company’s valuation but provided the necessary funding to move forward. While some sharks criticized the ethics and integrity of the business, Barbara saw potential in the market demand for cognitive enhancement products, particularly among college students. She emphasized the need for liability insurance to protect against potential risks associated with the product.
Despite Barbara’s reduced equity stake offer, Trevor accepted the deal, recognizing the importance of securing an investment partner who believed in the product’s potential. This partnership with Barbara Corcoran not only provided the funding needed for growth but also brought valuable expertise and connections to help Cerebral Success succeed in the competitive market for brain supplements.
