Booty Queen Apparel
DEAL
EPISODE SUMMARY
🕓 Air Date: April 21, 2017
Asking For:
$250,000 for 20%
Investor:
Daymond John
Deal:
$250,000 for 33,30%
PRODUCT SUMMARY
Booty Queen Apparel is a high-quality fitness fashion line focusing on comfort, fit, and fashion, specifically designed for women passionate about building their glutes.
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Background Story
Booty Queen Apparel, presented by Amanda Latona Kuclo and her husband Steve Kuclo on Shark Tank, is a fitness fashion line that has seamlessly merged comfort, fit, and style, with a primary focus on enhancing and celebrating the female physique. Amanda Latona Kuclo, a prominent figure in the fitness industry, is renowned for her exceptional glutes and a captivating personality that has inspired women globally. Her success as a fitness influencer and champion in the field led to the inception of Booty Queen Apparel. Steve Kuclo, her husband and business partner, is a seasoned professional with an impressive track record, boasting 26 first-place finishes and 10 pro wins in fitness competitions.
Together, they form a power duo with a shared passion for fitness and a commitment to empowering women. The genesis of Booty Queen Apparel stems from Amanda’s active presence on social media. As she shared her fitness journey, incorporating her signature glute-centric poses, women began to recognize her as the “Booty Queen.” The idea of creating a distinctive line of fitness apparel was born out of this organic evolution, where Amanda’s personal brand became synonymous with empowerment and building confidence through fitness.
The couple’s entrepreneurial spirit flourished as they harnessed Amanda’s substantial social media following, which exceeded one million across various platforms. Booty Queen Apparel isn’t merely a clothing line; it’s a manifestation of Amanda and Steve’s dedication to empowering women, leveraging Amanda’s unique influence to redefine fitness fashion. The brand’s inception and subsequent success are a testament to the Kuclos’ ability to translate personal brand power into a thriving business, making Booty Queen Apparel a force to be reckoned with in the fitness fashion industry.
The Product
Booty Queen Apparel is more than just a clothing line; it’s a fusion of fitness functionality, style, and empowerment. The product line includes high-quality fitness fashion designed to accentuate and celebrate the female form, with a particular emphasis on enhancing the buttocks.
The apparel stands out through unique cuts and designs that not only provide comfort but also work to shape and lift the buttocks. Amanda and Steve Kuclo have meticulously crafted each piece to cater to women who are passionate about fitness and desire to look great while working out. The fabric and design are distinct from traditional compression wear, offering a balance between comfort and functionality.
The product’s benefits lie in its ability to empower women, allowing them to feel confident and stylish during their fitness journeys. The Booty Queen Apparel is a manifestation of Amanda’s personal success and serves as a symbol of empowerment for women who aspire to build strength and glamour simultaneously.
To purchase Booty Queen Apparel, customers can visit the brand’s exclusive online platform, their official website. The pricing structure is set at $85 per item, reflecting the premium quality and unique design elements incorporated into each piece. The online sales strategy allows the brand to reach a wide audience, tapping into Amanda’s substantial social media following and ensuring that women across the world can access and embrace the Booty Queen lifestyle.
How It Went
The company’s position before Shark Tank
Booty Queen Apparel has demonstrated robust performance and a solid position in the fitness fashion industry since its inception. In the 18 months following its launch, the company achieved sales amounting to an impressive $375,000. This success is primarily attributed to the unique combination of Amanda Latona Kuclo’s influential presence in the fitness world and the distinctive design of their apparel. As for partnerships, Booty Queen Apparel entered into a pivotal deal with Daymond John on Shark Tank. Daymond offered $250,000 for a 33 1/3% stake in the entire Booty Queen brand, including All Things Booty.
This strategic partnership is expected to propel the company to new heights, leveraging Daymond’s expertise and network in the fashion industry. The company’s distribution model primarily relies on online sales through their official website. This approach aligns with the current trend of e-commerce and complements Amanda’s substantial social media following of over 1 million across various channels. Their customer base is diverse, comprising women globally who resonate with Amanda’s fitness journey and the brand’s message of empowerment. Regarding funding, the Shark Tank deal with Daymond John provided the much-needed capital injection of $250,000.
This capital infusion is earmarked for expanding inventory, potentially hiring an employee, and overall scaling up operations. Booty Queen Apparel currently operates from the founders’ home, showcasing a lean structure that aligns with the modern trend of e-commerce businesses. The company’s financial health appears positive, with significant sales within a relatively short timeframe. The infusion of funds from the Shark Tank deal enhances their capacity for growth and further solidifies Booty Queen Apparel’s position in the competitive fitness fashion market.
The Negotiations:
The negotiations for Booty Queen Apparel on Shark Tank were dynamic, featuring insightful discussions and strategic moves. After presenting their pitch, Amanda Latona Kuclo and Steve Kuclo garnered interest from the Sharks, with Daymond John emerging as a potential partner. The initial ask was $250,000 for a 20% stake in the company. As the negotiation unfolded, Daymond John recognized the unique selling proposition lay not just in the apparel but in Amanda’s personal brand and influence. He countered with an offer that surpassed their initial expectations. Daymond proposed $250,000 for a 33 1/3% stake in the entire Booty Queen brand, encompassing All Things Booty.
This strategic move showcased Daymond’s recognition of Amanda’s value as a fitness influencer and the potential for the Booty Queen brand beyond just apparel. Amanda and Steve engaged in a brief negotiation, attempting to lower the equity percentage. Daymond, however, maintained the significance of the broader partnership, offering to be an equal partner on the entire brand. The negotiation concluded with an agreement: $250,000 for 33 1/3% of the Booty Queen brand, signifying a broader collaboration that extended beyond the presented apparel line.
The negotiations highlighted the perceived value in Amanda’s personal brand and the potential for Booty Queen to expand into various avenues. The deal with Daymond John not only injected much-needed capital into the company but also secured a strategic partner capable of leveraging Amanda’s influence to propel Booty Queen Apparel to new heights. The successful negotiation marked a pivotal moment in the company’s journey, setting the stage for growth and innovation under Daymond John’s guidance.
