Bodywalking Massage
NO DEAL
EPISODE SUMMARY
🕓 Air Date: September 14, 2012
Asking For:
$100,000 for 10%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
BodyWalking is a massage technique where therapists use their feet to apply pressure, aiming to revolutionize the massage therapy industry.
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Background Story
The Bodywalking Institute, led by Todd Miller, a licensed massage therapist, sought to innovate the massage therapy industry by introducing a technique called Bodywalking. Todd, with his background in massage therapy, recognized the potential for enhancing traditional massage methods. He aimed to revolutionize massage therapy by applying pressure through his feet rather than hands, believing it could provide more effective therapeutic benefits.
The idea emerged from his observation of the limitations in applying pressure through hands alone and the potential benefits of utilizing body weight. Todd’s vision was to create a more efficient and impactful massage experience, drawing inspiration from his own experiences as a 20-time Ironman triathlete, where he understood the importance of therapeutic practices for physical recovery and well-being.
The Product
Bodywalking is a massage technique where therapists stand on clients and apply pressure using their feet. The method involves applying isolated pressure for 8 to 15 seconds, allowing for temporary restriction of blood flow, followed by a release that enhances blood circulation.
This process is claimed to promote relaxation and alleviate muscle tension more effectively than traditional massage methods. The company offers certification courses for individuals interested in becoming certified Bodywalkers, with a certification fee of $1,500. The potential revenue stream includes offering classes with 20 participants, projecting revenue of $300,000 with just ten classes per month.
How It Went
The company’s position before Shark Tank
The Bodywalking Institute has certified 30 Bodywalkers since 2005, which, despite a slow rate of growth, demonstrates the company’s commitment to maintaining quality standards. They have established partnerships with a major massage therapy clinic provider in the U.S., with access to 710 outlets. However, their revenue model heavily relies on certification courses, with limited evidence of significant sales from the product itself. The company’s financial health seems to be strained, given the need for investment and the slow growth rate in certifying Bodywalkers.
The Negotiations:
The Sharks were skeptical about the scalability and uniqueness of the Bodywalking technique. Despite Todd’s passion and dedication, the Sharks were not convinced about the business model’s potential for significant returns. They raised concerns about Todd’s focus, given his involvement in other activities like triathlons.
Ultimately, none of the Sharks were willing to invest, citing concerns about the business model’s viability and lack of clarity in the company’s growth strategy. Todd’s inability to address these concerns effectively led to the negotiation ending without a deal.
