Baby Loves Disco
NO DEAL
EPISODE SUMMARY
🕓 Air Date: March 8, 2013
Asking For:
$150,000 for 10%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Baby Loves Disco hosts family dance parties featuring real music played by DJs at nightclubs during the day, providing a fun and safe environment for families to enjoy together.
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Background Story
Heather Murphy-Monteith and Andy Hurwitz, the founders of Baby Loves Disco, embarked on their entrepreneurial journey seven years ago with a vision to create unique family-friendly entertainment experiences. Heather and Andy, both passionate about music and events, noticed a gap in the market for daytime dance parties catered specifically to families. Drawing inspiration from their own experiences as parents and music enthusiasts, they conceptualized Baby Loves Disco.
Hailing from diverse backgrounds in event planning and marketing, Heather and Andy combined their skills to bring their vision to life. They started small, organizing events in their local community, which quickly gained popularity among parents seeking fun and wholesome activities for their children. With the success of their initial events, Heather and Andy saw the potential to expand their concept nationally.
The Product
Baby Loves Disco events are designed to appeal to both children and parents alike. Held at real nightclubs transformed into family-friendly venues during the day, these events feature DJs playing authentic music, ensuring an enjoyable experience for everyone. The venues are meticulously cleaned and child-proofed to provide a safe environment.
The events offer a variety of activities, including hula-hoop zones, family photo booths, and chill-out areas, complemented by a spread of healthy snacks and unlimited juice boxes for kids. Parents can also enjoy a cash bar, provided they have alternative transportation arranged. Tickets are priced affordably, comparable to the cost of a movie and popcorn, varying depending on the city.
Baby Loves Disco merchandise is also available for purchase, contributing to the company’s revenue streams. Customers can attend events by purchasing tickets online or at the venue, making it accessible to families nationwide.
How It Went
The company’s position before Shark Tank
Over the past seven years, Baby Loves Disco has experienced steady growth, grossing $2.8 million in revenue, with $2 million generated in the last five years alone. Despite initial challenges in establishing the brand and expanding nationally, the company has successfully hosted events in 33 cities across the United States.
While ticket sales contribute to revenue, sponsorship deals play a significant role, with $425,000 secured in the current year. Heather and Andy’s innovative approach to event marketing has garnered support from major sponsors interested in reaching the family demographic.
The Negotiations:
Despite Baby Loves Disco’s impressive track record and innovative business model, the sharks ultimately passed on the opportunity. While recognizing the company’s achievements, they expressed concerns about the sustainability of the business model and the founders’ ability to execute a clear strategy for future growth.
Despite the setback, Heather and Andy remain optimistic about the future of Baby Loves Disco, viewing the experience as a learning opportunity to refine their approach and continue providing memorable experiences for families nationwide.
