Alpha M Consulting
NO DEAL
EPISODE SUMMARY
🕓 Air Date: September 21, 2012
Asking For:
$50,000 for 10%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
A 6-disc DVD series designed to help men build the perfect basic wardrobe and improve their confidence.
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Background Story
Founded by Aaron Marino, alpha m Consulting aims to address the lack of resources for everyday men to improve their appearance and confidence. Based in Atlanta, Aaron recognized the gap in accessible fashion advice for average men and sought to provide practical solutions beyond the realm of high-end fashion magazines.
Drawing from his own experiences and expertise in men’s styling, Aaron developed the alpha m Style System, a comprehensive program aimed at helping men enhance their image and boost their self-assurance. With a mission to empower men worldwide, Aaron’s journey began with a vision to revolutionize the way men approach personal grooming and style.
The Product
The alpha m Style System comprises a 6-disc DVD series guiding men through the process of analyzing and building their perfect basic wardrobe. The system is rooted in a fashion formula correlating specific wardrobe items with outfit combinations, making it simple for men to elevate their style with confidence.
Each DVD provides step-by-step instructions, from creating an inventory list of essential items to mastering outfit formulas tailored to individual preferences and occasions. With an emphasis on practicality and accessibility, the system equips men with the tools to transform their appearance and project confidence effortlessly.
The alpha m Style System is available for purchase online, with pricing set at $297 for the complete DVD series, offering a cost-effective solution for men seeking to enhance their personal style and elevate their confidence.
How It Went
The company’s position before Shark Tank
Since its launch, alpha m Consulting has demonstrated promising growth, with projected sales of $250,000 for the current year. Aaron’s business model encompasses not only DVD sales but also personalized consulting services, contributing to the company’s revenue stream. With a strong emphasis on customer satisfaction and confidence-building, alpha m Consulting has garnered a loyal customer base, both locally and internationally. Despite facing challenges in areas such as technology and international distribution, Aaron remains committed to expanding the company’s reach and enhancing its capabilities through strategic partnerships and investments.
The Negotiations:
Despite Aaron’s compelling pitch and demonstrated success, the Sharks ultimately passed on the opportunity to invest in alpha m Consulting. While acknowledging the niche Aaron has carved out in the market, the Sharks expressed reservations about the scalability and long-term viability of the business. Concerns were raised regarding the pricing strategy for the DVD series and the reliance on Aaron as the face of the brand.
Despite offers of mentorship and support, Aaron opted to pursue his vision independently, expressing gratitude for the opportunity to share his passion for men’s styling and confidence-building. Ultimately, while the Sharks saw potential in Aaron’s business model, they were unable to envision a successful investment opportunity that aligned with their investment criteria and strategic objectives.
